6 exploration prepositions have been identified to facilitate the investigation of purchaser Perspective persuasion based on the literature. In addition, variables such as ad quality, demographic variances, and the technological context of VR and AR ads can aid central route persuasion, when source reliability, social presence, and concept content material in VR and AR commercials were being identified to generally be the persuasion aspects beneath the peripheral route.
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Publish a summary for senior marketing leaders of such conclusions on the persuasive nature of VR and AR video advertisements.
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In general, the study offers a method to examine customer attitudes by means of VR and AR ads using the ELM theory.
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